Virtual Reality (VR): Helping Fashion Brands Ramp Up Their Marketing Since 2016

In a time when the front-row seats at fashion shows remain for celebrities and movie stars, it is clear that fashion as an industry needs to pitch a different approach to its most viable “backers” — the actual customers. Yes — you read that right. Aside from all the promotional aspects of fashion week events and designer shows, lies the need to fulfill one’s biggest desire when it comes to fashion — wearing pieces that look and feel good. As simple this idea is, the number of fashion brands is constantly rising, which sets the bar higher when it comes …

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Virtual Reality and Fashion Week

Virtual reality has received a lot of attention in the recent past. In fact, virtual reality is creeping its way into many different industries. It includes the fashion industry as well. And with it, fashion week. Along with the development of technology, world famous fashion designers such as Rebecca Minkoff have started merging fashion with technology. For example, you will be able to find interactive touchscreen mirrors in Rebecca Minkoff stores, which can be used to order items that are needed to be delivered to the dressing rooms. Recently Rebecca Minkoff and her brother thought of introducing virtual reality to …

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Virtual Reality is Revolutionizing the Fashion World

For many years, fashion influencers and top brands enjoyed a monopoly on exclusive events, right from extravagant shows and couture catwalks, to behind closed doors events with a limited audience, comprised of elites in the fashion world. Courtesy of technology, exclusive clubs and elite-access-only fashion shows are slowly coming to an end. Virtual Reality is one of the recent “new kids on the block” in the tech world. Henry Stuart, the Chief Executive Officer of the VR Studio says it allows  any interested person to “experience the fashion world.” It is no longer going to be an exclusive “club” event: people who have always …

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